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5 Questions with David Jackson of Enacomm

By Mike Averill - Tulsa World

David Jackson

David Jackson is chief operating officer of Enacomm, a Tulsa-based fintech company. MATT BARNARD/Tulsa World

1. Can you describe Enacomm and the services you provide?

Headquartered in Tulsa for over three decades, Enacomm is a fintech company that equips banks, credit unions and credit card companies with solutions for modernizing the customer experience, fighting financial fraud and money laundering, and improving operational efficiency.

Enacomm’s intelligent products and services integrate data analytics to enable personalized, effective customer self-service and to detect and stop fraud attacks. Enacomm is now bringing A.I.- based conversational banking to financial institutions of all sizes, nationwide, allowing bank customers and credit union members to use devices ranging from smartphones to digital assistants like the Amazon Alexa and the sound of their voice to conduct almost any financial transaction.

2. How have advances in technology impacted your business, and what have you done to stay on top of new trends?

Progress in data science coupled with next-generation technologies, such as artificial intelligence, machine learning and biometrics, are making it possible for Enacomm to help redefine the way banks and credit unions interact and engage with their customers and members.

Enacomm closely tracks consumer adoption of new technologies and preferences regarding customer service channels to continuously build and improve a comprehensive “omnichannel” experience for consumers with their financial institutions of choice. This means that one overarching system takes into account every customer interaction across all communications technology channels — from the web to mobile, SMS texts, email and voice — in order for the financial institution to respond most appropriately to customer outreach in real-time.

3. Talk about your shift away from customers in health care, utilities and retail in order to focus on banks and credit unions. What led to that decision?

Enacomm has longstanding customers in financial services, but within the last couple years, recognized that the industry was and is at an inflection point, with the potential to revolutionize the consumer banking experience by harnessing the power of big data and A.I.

Enacomm stopped actively pursuing customers in the health care, utilities and retail industries to capitalize on the trend of millennials forcing banks and credit unions to evolve by embracing these advanced technologies.

4. How can financial institutions in Tulsa benefit from conversational banking?

Through the combination of big data and artificial intelligence, the everyday consumer banking experience significantly improves over time, as conversational banking technology learns from each session, becoming smarter and more efficient.

5. How has Tulsa’s business landscape changed since the company was started?

Thirty years ago, the technology landscape was dominated by larger firms offering a relatively small set of products and services, but it’s now much more entrepreneurial. Today there are a larger number of firms involved, which has created tremendous product and service diversity, and they’re smaller in size. This shift — from “corporate IT” to “entrepreneurial IT” — is reflected in Tulsa, which previously was home to several big technology firms that have either been acquired or gone out of business, making room for companies that specialize in applications, websites or data analysis, for example.

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