As of October 1, 2015, all retailers are responsible for fraudulent transactions with counterfeit credit cards when the magnetic stripe is swiped instead of the EMV chip being inserted in the payment terminal. Enacomm CEO Mike Boukadakis recently shared his thoughts on the “EMV Liability Shift” with Arlene Hauben of The Prepaid Press.
In her article, “EMV Liability Shift is Here: Chip Cards a Milestone in Lessening Fraud,” Hauben explores how the widespread transition to chip card technology will impact the fraud landscape. From the story:
“If you’re not face to face, chip card technology doesn’t apply,” said Michael Boukadakis, founder and CEO of Enacomm. “I expect that fraudsters will focus more of their energy on card not present transactions, and fraud tied to purchases where a payment card is not physically presented will climb.”
Boukadakis says that chip technology makes both credit and debit cards much more difficult to clone, but it’s important to recognize that counterfeit credit cards only account for a little over a third of credit card fraud. New chip cards will fight fraud at the point of sale, but nevertheless, chip cards that are physically stolen can be deceptively dipped at updated payment terminals.
“Fraudsters will paint a bullseye on retailers – from big box to mom-and-pop stores – that drag their feet in adopting payment terminals that can verify the validity of the new EMV chip cards,” said Boukadakis.
The conversion to EMV will start making a difference immediately with the liability shift date finally in the past. Most retailers who have not already upgraded their payment terminals will do so in short order to avoid taking the hit for fraudulent transactions that could have been thwarted. According to Boukadakis, there will likely be a dip in counterfeit credit card fraud during Q4 2015 and a dramatic decrease in 2016.
Chip credit card technology doesn’t protect against the full spectrum of financial fraud. In addition to security issues with stolen chip credit cards and card not present transactions, fraudsters hack online bank accounts and hijack high-risk transactions.
The use of multi-modal, multi-factor authentication applications will decrease the amount of financial fraud.
The financial industry should also take a serious look at voice biometrics technology, which Enacomm offers in the form of Enacomm Voice Authentication (EVA). With a 99.99% success rate, it’s a proven method of identification that is more reliable that fingerprint scanning and facial recognition and is perfect for multi-layered authentication systems.
Enacomm Voice Authentication neutralizes brute force attacks, credential sharing, hacking, Phishing, Vhishing, credential resets, Internet searches and social engineering. Card not present attacks abound and will only increase with the EMV shift.
To read Hauben’s full piece, click here. To learn more about multi-modal, multi-factor authentication and the use of voice biometric technology for customer authentication, contact the Enacomm team at email@example.com or 1-877-860-0025.