With a focus on product development, marketing communications and market research, David will fuel Enacomm’s continued, industry-leading innovation in the financial and prepaid industries. Driving the creation and launch of new products and analytics, he’ll ensure our partners have a proactive advantage in exceeding customer expectations with intelligent interactions.
David has a rich history in marketing financial services and pioneered some of the first predictive marketing campaigns in America. He is the author of numerous marketing books that are integral parts of university library collections in the United States and around the world. Prior to joining Enacomm, David provided marketing consulting and branding services to multi-billion dollar international companies in a variety of industries. David also worked with a host of financial institutions, ranging from community and mid-sized banks to national banks, investment houses and card companies.
“I am excited to work with such a technically innovative, customer-focused company,” he said. “In addition to developing industry-first products and processes to help companies provide an exceptional customer service experience, we will continue to pioneer new ways to implement the latest technologies across all consumer-facing channels.”
Added Mike Boukadakis, founder and chief executive officer of Enacomm, “David not only has decades of experience in marketing and branding, he intimately understands the needs of the financial and prepaid industries. His track record speaks volumes for the value he brings to Enacomm in support of our continued and future growth in the key markets we serve – financial, prepaid and utilities.”
Where did David start his career? In advertising, where he worked his way up to senior vice president of client services for a large agency. Next, David became vice president of sales and promotions for a national floral wire service. In 1986, he launched his very own marketing firm AMSI, where he served as president. David has been the recipient of numerous awards, including the Bullseye Award and more than 35 ADDY® awards over the course of his career—he’s the perfect addition to our all-star cast!
Beginning this week, you can find David at Enacomm’s headquarters in Tulsa, Oklahoma. Welcome, David! We’re excited to roll out more innovative, industry-first products with your help.